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Wednesday, June 06, 2007

Canada Reads 2008- A Geek's Mission, Part Six (The End?)

Last week I contacted the CBC with the following message:

Since starting a Facebook group last week called "Put John Mutford
On The Air! (CBC Radio- Canada Reads 2008)" I have already gathered over 500
supporters and the number keeps growing. I think this is quite a lot of people
talking about your program in the off season, and the statement they all seem to
be saying is that it is time to put me, a noncelebrity, on the air. Will I be
considered?

This week I'm over 650 names, by the way. Anyway, this was their response:

Thanks for your email and continued interest in Canada Reads.

The plans for Canada Reads '08 are underway and we're aren't making any changes
to the show design. We want to continue to draw as many listeners as possible
and believe this is achieved with a panel of celebrities and high-profile
Canadians, people from various walks of life who have risen to the top in their
endeavours. The bigger the names, the more listeners, website visitors, fans
and, finally, readers for all the shortlisted books and the chosen title.

We'll be announcing next year's campaign in the fall and hope you continue to
find it of interest.


So I don't know how to proceed, or if I'm even going to bother.

9 comments:

marydell said...

You shouldn't give up. Have you brought the campaign to the attention of other Canadian litbloggers like Bookninja and Magnificent Octopus? They might be willing to help promote your cause the their readership as weel.

John Mutford said...

A fine idea Marydell, When I'm not feeling so deflated, I'll give them a shot.

John Mutford said...

Francis Wooby, aka Polar Daddy, was nice enough to translate the CBC's response for me:

"As a rank and file member of the public relations industry, please allow me to translate this pr-speak, or 'Flac-ese' if you will:

Thanks for your email and continued interest in Canada Reads.
(Stop bothering us.)

The plans for Canada Reads '08 are underway and we're aren't making any changes to the show design.
(Due to drastic budget cuts from the merely apathetic Liberals, followed by the looming threat of total destruction at the hands of the openly hostile Conservatives, there has not been an original idea implemented here at the CBC since the early 1990s.)

We want to continue to draw as many listeners as possible and believe this is achieved with a panel of celebrities and high-profile Canadians, people from various walks of life who have risen to the top in their endeavours.
('Various walks of life,' meaning, of course, our closed circle (jerk) of self-congratulatory snobs, and 'the top in their endeavours' meaning suckling the most they possibly can from the government grant tit.)

The bigger the names, the more listeners, website visitors, fans and, finally, readers for all the shortlisted books and the chosen title.
(Our ship is sinking, yet we’re scared of rocking the boat by trying something new.)

We'll be announcing next year's campaign in the fall and hope you continue to find it of interest.
(We care nothing about you and you can look forward to the same old schlock we’ll be ramming in your ears next season. What did you think, this was a democracy or something?)"

Barbara Bruederlin said...

I think Polar Daddy had a very apt translation. He's obviously dealt with crown corporations before.

fearless said...

I think you should start an anti-Canada Reads movement. If the public is not allowed to be involved then why should the public listen? Perhaps it should be suggested that they change the name of the show to Canadian Celebrities Read or Poshos Tell The Philistines What To Do or Excuse Me While I look Down My Nose At You.

fearless said...

I would since my blogs are kaput and I have naught better to do, but since I am American it probably wouldn't do much good. Just think how much publicity they could get for the program if they had Paris Hilton on...

John Mutford said...

Fearless, Yes, I've wondered if they'd do that. Alas, Hilton's not Canadian. Our loss, I guess. Our socialite, Brighton Supereight, hasn't quite got the same appeal.

Dr J said...

I say you argue the Olivia Chow precedent: after all, if she can be deemed a celebrity....

Dr J said...

Immediate afterthought: Or, barring all else, as someone suggests, start your own version, with pointed barbs about CiBiC stupidity. Canada Screeds, anyone?